1 - Hello my friend.
Let’s start with a quick introduction, shall we? Please, introduce yourself.
Hey, my name is Joy Isaacs, and I’m a South
African redhead. Yes we actually exist…
2 - Where are you
located and what do you do?
I live and work in London, and as well as being
a mother to 3 boys, I run a skincare company called ARgENTUM apothecary.
3 - Where’d you get
your start and what inspired you?
ARgENTUM came later in life after a vivid
dream, but before this I worked in banking, fashion and marketing... You could
say I’ve had a few different starts, with many people, places and things
inspiring me along the way. I’m a firm believer that each one has led me to
this door.
4 - Let´s talk fashion
for a bit. Describe your style.
I love fashion and beautiful things. I tend to
flit between comfortable and smart, simple and flamboyant. My favourite colour
in clothes would have to be black and from there I adorn with accessories, bags
and shoes. Unusual things always catch my eye…
5 - Who, or what
inspired your sense of style growing up?
I was definitely inspired by a family friend,
Linda de Beyer. She stole my heart with the way she mixed old and new,
incorporating just enough feminine and masculine energy.
6 - Favourite
designer, and while we’re at it, what´s the brand that you identify yourself
more with?
Ooooooh, only one… That's a tough question
because I like mixing bits and pieces and pulling things in from all over the
place. I’m going to move away from clothing and mention Kirsten Goss, a jewellery designer I’m loving at the moment.
7 - Have you been to a
fashion show before?
Yes, and I’ve modelled in a few (a lifetime
ago)… Before ARgENTUM, I worked in marketing for a top luxury menswear company
and used to organise and host all their catwalk debuts.
8 - Back to your
brand, for advertising ARgENTUM, would you choose: Digital or film?
At this stage we choose digital, but dream of bringing
our illustrations to life with stop-frame animation in the not-so-distant
future. Watch this space…
9 - What is the
most important grooming product for men?
I would say a great moisturiser! One that
targets the face, eyes, neck, and helps soothe shaving rash. Although… if I had to boil it down to the most
important, it would have to be a toothbrush…
10 - I´m turning 30
next month and I must say that my favourite product from ARgENTUM is la potion infinie. What’s the age range you
suggest for the product?
If it’s good for skin, it’s good for skin… I
don’t think you have to be a particular age to start caring about the largest
organ on your body. Our active ingredient, Silver Hydrosol, has incredible
antibacterial properties. We have people as young as 16 using la potion infinie as it has been very effective in supporting acne and problem skin.
11 - Where’s your
favourite place to escape and maybe, get inspired?
I rarely get time to escape, which I suppose
is more a state of mind I achieve when soaking in an Epsom salt bath. Ahhh,
inspiration is everywhere and I always
get super-excited when something I’ve seen sparks an idea.I love
PINTEREST and find it one of the most exhilarating free-flows of imagery and thoughts, so, when I feel the need to get inspired I just look
through some of my boards and wait for the massive smile to crack my face.
12 - What’s the
most inspiring thing you’ve seen lately?
13 - What do you live
for?
I live for joy. I try and move to joy, choose
joy, and find joy in every moment. Sometimes, it’s easier said than done :)
14 - Favorite
cocktail? (just because)
Ahhh… I’m rubbish. I don’t drink; don't like
the taste, never have! I love the way cocktails look, but would prefer a coffee
to a cocktail any day! That said, I was in Prague recently with my partner, and
we visited the most impressive cocktail bar ever, called the Black Angel’s Bar.
15 - Anything else
that you feel like sharing?
Actually yes… I’d like to share a little more
about ARgENTUM’s journey and the energies (we call them archetypes) that
contributed to the creation of la potion infinie.
Each archetype has their own SoundCloud Playlist and you can listen to all of
them here: https://soundcloud.com/argentum-apothecary
