Pelayo Diaz A.K.A. Prince Pelayo, is the Spanish blogger known for his awesome attires (sometimes, a little crazy) and handsome looks. The editor of Katelovesme.net, graduated from Central Saint Martins in fashion design and marketing in 2011, and he´s considerate by The Times Magazine as one of the 40 most influential in the world. At the moment, he lives in Madrid and works at Davidelfin as consultant and designer.
P.S. Not sure about the pink bag, tho´. But it´s Pelayo so... whatever.